Computerra.ru — modern technology informational resourse targeting CIS countries (Russia, Belarus, Kazakhstan and the rest of the former USSR). The site publishes news, technical reviews, analytics and other IT-related information, including the topics relevant for business audiences.
In plain language we are striving to tell about the future that is already happening and is available to average users. We help to sort out the things very complicated at first glance: blockchain, cloud technologies, AR and VR, AI, robotics, etc. We also introduce new products and gadgets which make lives easier, safer and more interesting.
Computerra in numbers
- Founded in 1992
- Attendance in 2020, to the moment of this proposal creation (Nov. 6, 2020) — 5.44КК unique users.
- Facebook group — 24.3K.
- VKontakte group — 13.3K.
- Telegram — 640.
- Yandex.Zen — 3K.
- Email base - 21 K.
How we can be useful
Computerra is in good starting position to cover Community events in CIS region. We have already produced 2 articles about Free TON:
What you should know about Free TON blockchain platform— 15K views
TON Labs interview — 7.6K views
We will help expanding the Community with the new audience: Computerra readers are not merely “crypto geeks” but average people curious about technologies. In terms of interests our audience is more diverse compared to crypto and blockchain community media resources.
Apart from being present in Google news, we are among the recommended services of Yandex.Zen, Google Discovery, Pulse Mail ru. In the outcome one story can get up to 200K views per day.
Many stories keep their high ratings organically. For example, per ‘free ton’ request the What you should know about Free TON blockchain platform article keeps the 3rd place at Google and is in Yandex Top-10 in Russia after 4 months since publication.
What’s the Computerra interest
We understand that Computerra is no competitor to large crypto platforms. Computerra is relatively small but well-known in CIS region. We have excellent opportunities to attract new audiences to the Community. We also know that Free TON is the super-prospective blockchain platform, very much entitled for global success. We are thrilled to become a part of the big story.
Partnership can attract additional traffic to Computerra due to subject expansion and increase of content volume. Thus we can shift our site level and weight.
Partnership with Free TON is a great opportunity to update our design and functionality.
We compile the separate newsroom for Free TON partnership project:
— 2 writers with technical education;
— YouTube channel leader;
— SMM manager;
Scope of responsibilities: content plan organization; content production, packaging and distribution.
For full immersion the separate team is required. The newsroom will have the unified goal and KPI — Free TON Community enlarging.
Timeline to compile the team and tune the resource — 2 months.
Free TON Community news/press releases — as they appear.
Information materials on blockchain, cryptocurrency, etc. — 60 quarterly.
Interviews and comments of Free TON Community representatives — 6 quarterly.
Subject-related YouTube videos: life hacks, manuals and other useful stuff — 12 quarterly.
Q&A sessions — 3 quarterly.
Streams — 3 quarterly.
Contests — 6 quarterly.
“Free TON” rubric that unites all publications — the separate item at the site upper menu, so users can proceed there directly.
TON Surf wallet promotion with the download link and installation manual: banners at site header, on the main page, in the articles, etc.
Engagement of outsource writers for Free TON stories production; payment in crystals.
Any Free TON partner can use Computerra.ru as the PR platform in CIS region.
|Goals||1Q 2021||2Q 2021||3Q 2021||4Q 2021|
|Unique views||235 000||450 000||850 000||1 250 000|
For one year support we need 460 000 crystals, including:
- primary payment to initiate team formation and site tuning — 80 000 crystals;
- readers’ prize pool — 5 000 crystals per month^;
- fixed quarterly payment to maintain the newsroom team— 80 000 crystals^.
^With KPI quarterly indicators reached and itemized report on work done submitted.
Ivan Karpuhin, publisher of Computerra.ru