"Brand Identity" essentially speaks about “how” a project wants to be perceived by target audiences. The key value of brand identity design is to achieve point of difference from competitors. The perception formulated by audiences should be a key concern for every blockchain project including Free TON. The identity design should clearly determine “Free TON unique value” in blockchain industry and differentiate “Free TON position” from its competitors. In the blockchain industry, in what unique position should Free TON position itself? Which key feature of Free TON can make it stand out among other cryptocurrency projects? Brand identity design will clarify Free TON value proposition and clearly express what Free TON is and how it’s different from other products or services on the blockchain market.
What is the best brand identity design for Free TON?
Starts Sep 5, 2020. Ends Sep 12, 2020.
All contestants should submit two following items:
- A clear one-sentence statement as Free TON brand identity (min: 3 words - max: 10 words)
- One paragraph that explaining why this identity is suitable for Free TON (max: 150 words)
Every submission should:
- Consider core competency of Free TON
- Focus on technical strengths of Free TON
- Be unique and privileged
- Create distinct personality and position for Free TON in blockchain market
- Be creative and exploit artistic aspects of speech
Each jury member will vote by placing a number 1 through 10 next to each submission, with 10 being the best rating possible and 1 being the lowest.
The top 20 winners will be chosen based on ratings and receive awards as follows:
1st prize………………… 20,000 Tons
2nd prize…………………19,000 Tons
3rd prize…………………18,000 Tons
4th prize………………… 17,000 Tons
Until 20th prize……….….1,000 Tons
Jury members who vote will receive 5% of all total tokens awarded and distributed to winners.
Anyone can participate, but Free TON cannot distribute Tons to US citizens or US entities.