Forklog is the most popular media in the CIS region about crypto and blockchain (to learn more about statistics on attendance, read this research). Its founder Anatoly Kaplan is one of Everscale’s Initial Members, and Forklog has been publishing news about Everscale/Free TON from day one, even before the mainnet was launched.
In December 2020, Anatoly started the initiative on a systematic promotion of Free TON using Forklog’s media resources. This project is aimed at spreading the word about Free TON in a Russian-speaking crypto community, which is important, given the fact that a large share of Everscale members does speak Russian.
In less than a year, the Forklog team has managed to:
Post about 57 articles in Free TON’s personal blog at Forklog Hub. All these posts are original, not copy-pasted from any other media source whatsoever. Topics of posts range from small technical improvements in a certain product running on Free TON blockchain to key takeaways from long interviews.
A preview for one of the posts in the Free TON blog at Forklog Hub
Publish ~34 posts about Free TON/Everscale on the main Forklog website. Almost all articles are included in the primary news feed. These publications have various length and formats. Most of the articles about Free TON were featured on the main page for some time. In addition, we produced a set of unique cover images for posts about Free TON.
Besides regular news articles, we could score, for example:
The beginning of the educational article about Free TON on the Forklog website.
We also published more than 200 posts about Free TON on Forklog’s social media (Telegram, Twitter, Facebook, VK). Many posts have unique content, attracting the attention of thousands of readers.
An example of the post about Free TON at Forklog Hub
We’ve mastered a special project dedicated to Free TON from scratch. A team of professional content creators, designers, and developers worked on the project for a whole month. It has a unique design, presenting the Free TON ecosystem in a form of the star system, where different celestial bodies represent the ecosystem’s core elements.
We’ve thought out a content structure, bringing together major parts of Free TON, and tried to tell equally about major actors, users, initial members, app developers, partners. The purpose of the project was to increase awareness of Forklog’s audience about Free TON. And we succeeded in this, without any doubt.
The main page of the special project about Free TON published on Forklog
We’ve made videos about Free TON at Forklog’s YouTube channel:
- An interview with TON Lab’s co-founder Alexander Filatov. It lasted for 1 hour and 40 minutes and has almost 8,000 views to date.
- A video about Free TON’s history. It is an animated video with lots of graphics in it, made completely by the Forklog team. Has around 12,000 views and counting.
One thing needs to be clear. Forklog sees this partnership as a cooperation with the whole Everscale ecosystem, not with separate members of the community. It means that we haven’t selected news about certain teams, projects, or events. Instead, we tried to keep an eye on what was happening inside the project and choose news based on our journalistic experience, staying generally neutral.
Now, let’s switch to the prospects of the partnership.
Forklog wishes to continue its partnership with Everscale for the next year, until December 2022. Thanks to the previous experience, it is possible to define activities more precisely. So, what is supposed to be done:
1. Publications in Forklog Hub. We keep maintaining the blog, posting important news and other featured articles about the project. Our commitment is to publish at least 60 more posts about Everscale on this blog until December 2022.
2. Articles on the main Forklog website. It is still the best way to natively deliver news and increase awareness about Everscale across our vast audience. To do that, we suggest just to keep doing what we do. So, we are ready to post at least 40 articles on Forklog’s main website.
3. Videos. Visual content is the best way to deliver any message, so the more videos about Everscale there are in our YouTube channel, the better. We’ve done two videos, which is a huge job. For the next year, we’re ready to make at least 5 videos either only about Everscale or about topics related to Everscale, with its community members participating.
4. Social media. First, we will, of course, continue to push content about Everscale in our social media channels. But in addition, we’d suggest organizing at least one interactive activity related to Everscale in our social media. It could be a quiz, a competition, or anything else, preferably with prizes for participants.
5. Special project. It has proven to be an efficient way to promote Everscale. But the ecosystem is developing really fast. Even its name is different today. So, the special project about Free TON needs a serious update, which requires an effort. We commit to gradually refreshing the special project’s content and adding it with all new and important details. The project will be optimized to attract organic traffic from search engines and will be also systematically promoted in our media resources. So it will stay a sort of a gateway to the ecosystem.
6. Banner Ads. We will leverage this type of advertising on Forklog’s website to lead readers to the Everscale official website, so they could know more about the project.
7. Mentions. We will mention major news about Everscale in the email newsletter and news at Forklog’s YouTube channel.
To execute this plan, we ask the Everscale community to provide an amount of 800 000 EVER in total after the voting.
This partnership is going to be concluded with Anatoly Kaplan, who can guarantee that Forklog will comply with obligations. At the same time, the successful implementation of the plan depends on the Everscale community, too. That’s why we encourage all active members and partners to engage with us in creating news and useful content.
Regardless of the partnership, we wish Everscale all the best.