The place of an appropriate, well-defined and informative Slogan is empty in Free TON
Designing an appropriate “Slogan” is a key component of a brand identity that establishes project’ connections with the world around it. Advertising slogans play an important role in protecting brand identity. “Slogan” essentially speaks about “how” a project wants to be perceived by target audiences. The key value of slogan design is to achieve point of difference from competitors. The perception formulated by audiences should be a key concern for every blockchain project including Free TON. The slogan design should clearly determine “Free TON unique value” in blockchain industry and differentiate “Free TON brand position” from its competitors. In the blockchain industry, in what unique position should Free TON position itself? Which key feature of Free TON can make it stand out among other cryptocurrency projects? Slogan design will clarify Free TON value proposition and clearly express what Free TON is and how it’s different from other products or services on the blockchain market.
We can see slogan of any crypto project on the web page of that crypto project. For example, we can find following slogans for some famous projects:
Bitcoin: “Bitcoin is an innovative payment network and a new kind of money”
ETH: “A global, open-source platform for decentralized applications”
Tether: “Digital money for a digital age”
Now, what is the best slogan design for Free TON? The place of an appropriate, well-defined and informative Slogan is empty in Free TON
Starts 2 days after acceptance of proposal on-chain. Ends 8 days after start. Voting period: 8 days.
All contestants should submit two following items:
- A clear statement as Free TON slogan (min: 3 words - max: 10 words)
- An analytical report (text) explaining why the suggested slogan is suitable for Free TON (max: 8 pages)
Every submission should:
- Contain original ideas
- Reflect Free TON brand positioning and identity
- Consider core competency of Free TON
- Focus on technical strengths of Free TON
- Be unique and privileged
- Create distinct personality and position for Free TON in blockchain market
- Be creative and exploit artistic aspects of speech
- Be in English
- Understand a lot of text is not of good quality necessarily
- Be in your own words. Don’t just copy the texts from other sources
Each jury member will vote by placing a number 1 through 10 next to each submission, with 10 being the best rating possible and 1 being the lowest.
The top 10 winners will be chosen based on ratings and receive awards as follows:
1st prize………………… 10,000 Tons
2nd prize…………………5,000 Tons
3rd prize…………………2,500 Tons
4th-10th prize………… 1,000 Tons
Jury members who vote will receive 10% of all total tokens awarded and distributed to winners.
If contestants think that they are able to design more slogans, they can integrate their submissions into one submission in order to increase their chance for winning. In other words, multiple slogans is allowed. But multiple submission isn’t allowed for this special contest.