Pregnancy Tracker: company introduction
Pregnancy Tracker is one of the world’s most popular mobile apps for expectant mothers and young parents. Our app helps women to stay healthy during this important period of their life and rewards them with cryptocurrencies for providing medical and marketing data.
This video quickly explains how we use blockchain to benefits millions of moms. The video was made by our partner CryptoChicks (https://cryptochicks.ca/) - a company founded by Vitalik Buterin’s mom.
Our users are coming from over 150 countries. Currently, the app is available in 8 languages: Korean, English, Chinese, Spanish, Russian, French, Portuguese, and German.
Monthly Active Users: 1,500,000+
Cryptocurrency wallets opened in 2020: 860,000+
Our business model: we are a profitable business that generates most of its revenue from online advertising and affiliate marketing. Since the establishment of the company in 2016 Pregnancy Tracker run successful advertising campaigns for more than 50 international consumer brands, including P&G, Similac, Huggies, Libero, Pigeon, Bayer, Johnson & Johnson, Pepsi, Medela and many others. Pregnancy Tracker is also an established affiliate marketing partner of largest online stores such as AliExpress and Amazon.com.
Pregnancy Tracker + Free TON: Key Objectives
Bring 100,000 new users to FreeTON network within 2021. Users will be able to purchase premium content, features and digital assets (such as “Super Mom” status) inside the app.
Bring 1 global corporate partner that will be providing cash-backs to our users via TON payment infrastructure.
Launch Crystal TON Baby Fund for 10,000 “blockchain generation” babies who will be born in 2021 with a cryptocurrency wallet and TON Crystals.
Reasons for the partnership:
Large opportunity. You might not know that but expectant mothers is one of the most expensive audiences that global companies and marketing agencies are after because during this very short period of time consumers significantly increase their spending on a very well-known set of goods and services. The potential market is very large – annual sales of pregnancy and birth-related products exceed $150 billion dollars.
New market without competition. While all blockchain projects compete for the same male audience, Pregnancy Tracker brings “fresh blood” to our industry: 90% of our users are females between 18 and 30 years old. Our survey shows that over 20% of our users are ready to learn about the blockchain technology, use cryptocurrencies in daily life and start making cryptocurrency savings. By partnering with Pregnancy Tracker, FreeTON will quickly become the most popular blockchain among women.
Simple use case. Since products like diapers and baby trolleys have very high profit margins producers can share a significant portion of value with end-customers via cash-backs and bonuses. However, processing small international cash payments is impossible due to high costs. This is where Pregnancy Tracker and FreeTON infrastructure will be able very useful by allowing processing millions of international payments (cash-backs, bounty payments, referral bonuses).
Product match with the audience. Despite in most countries mothers control over 80% of family budgets most of them are not technically-savvy and need simple tools when it comes to managing family money. Free TON team managed to develop the most user-friendly tools, which every mom could understand and use without assistance. A combination of unparalleled usability, speed and security makes FreeTON an ideal product to introduce to first-time blockchain users.
Long-term vision. Our audience is very loyal because they trust us with the most important things – personal and baby’s health and wellbeing. Since at Pregnancy Tracker we have a close connection with families and their children from a very early stage we have a vision to raise a new “blockchain generation” - people born with cryptocurrency. If Free TON community shares this vision, together we can make TON Crystals a synonym of money for many generations to come.
Proposed plan & token request:
- Technical integration. As a first step our technical team will provide support for TON Crystals in the digital wallet inside Pregnancy Tracker app. Our users will be able to receive, transfer, and spend TON Crystals on products and services sold within the app. We will provide links to external services where users can buy TON crystals.
Token request: 150,000 TON crystals are requested upon the acceptance of this offer to set up the technical team and execute the integration. 100,000 TON crystals are requested after the technical integration is complete to cover support and maintenance costs.
- Education. In many countries young people and families need to know more about managing family money and investments. Pregnancy Tracker together with CryptoChicks are working on developing an educational course on blockchain and cryptocurrencies - https://cryptochicksacademy.com/ We will add lessons on FreeTON network explaining how to use TON wallet and other tools and promote it among our users. The premium version of the course will be sold for TON crystals.
Token request: 75,000 TON crystals for course development and its promotion (40,000 TON crystals are requested upon the acceptance of this offer and 35,000 TON crystals are due after the course is ready to cover marketing costs).
- Promotion. We will advertise FreeTON cryptocurrency within the app (currently we generate over 100 million banner impressions per month) and execute email marketing campaign (over 10,000,000 emails) explaining our users how to buy TON Crystals, receive them as a reward, and spend them within the app. Our goal is to onboard 100,000 users who will get hands-on experience of using TON crystals.
Token request: 250,000 TON crystals (acquisition/ reward costs 2.5 TON crystals per user). 50,000 TON Crystals are requested upon the acceptance of this offer to start preparing the marketing campaign, and 200,000 TON Crystals are requested after Pregnancy Tracker adds TON crystals support in the app’s wallet.
- User engagement. In March 2021 we will start a global bounty campaign for Crystal TON Baby Fund. During the year we will host weekly bounty competitions among parents who would like to get a stake in Baby Fund for their kids. To participate a users will need to buy 50 TON Crystals, make a post of Facebook, TikTok or Instagram and we will match this stake with 50 free TON Crystals locked for 1 year. This opportunity will be available only for 10,000 users.
Token request: 500,000 TON crystals (will be fully distributed among 10,000 users who buy 50 TON crystals and locked up for 1 year). This amount is requested after Pregnancy Tracker adds TON crystals support in the app’s wallet.
- Pilot case with a corporate client. We believe that a real pilot program with a well-know consumer company such as P&G, KimberlyClark or Bayer will significantly improve TON adoption among the general public. The selected partner will agree to run a cash-back program together with Pregnancy Tracker app, while all payments will be processed via FreeTON blockchain.
Token request: 350,000 TON crystals (a team of 4 people will be working on this initiative: business development, marketing, legal, and operations). 100,000 TON crystals are requested upon the acceptance of this offer, 100,000 TON crystals are due when the Memorandum of Understanding is signed with the selected partner approved by FreeTON community, and the rest 150,000 TON crystals are due when the cash-back program starts.
Free TON Address: