REBRAND TON ! We need it today !
I know it’s a very hard decision, but I think we need to do that in order to succeed. I will try to explain why we need it and what kind of positive results we can get from it.
- Legal issue. A lot of people would be afraid to use this product knowing it was banned by the USA… even so it has nothing to do with FreeTON. Rebranding can help to describe this product from the other side. For example, a fork from a TON (open-source) project.
- Hard to understand. I tried to explain to a few of my friends. They were shocked at how hard to get the idea of FreeTON. (Especially with wording “Free” in the beginning)
- It’s really hard to differentiate between TON Products (TON contracts, tokens etc). We would have much better audience engagement if names will be self explained.
- FreeTON - is a very simple name for such a monster. Rebranding will help to find the best possible name and description of the FreeTON ecosystem.
- Rebranding should help attract more people visually and save in their mind the concept. For instance, let’s create a specific logo for each type of product developed by TON Lab (Proxies, tokens, validators etc.)
- Very poor knowledge based and attraction because of it. Rebranding helps to engage more people and measure their reaction. (Changing color from cold (Blue) to hot (RED, Yellow and etc) usually increase acceptance by 25% )
- Friendly marketing with Rebranding, YES FreeTON is a global project and changing marketing strategy can increase this audience significantly.
This is just my simple vision from research that I have personally done with my colleagues. Please criticize in any way, but please provide comments why the current Name (FreeTON aka TON) should stay as it is. I could’ve missed very important arguments.
One of the name of this tech could be RUNA (the most ancient thing that holds a lot information in one symbol)
- RUNA UNIVERSE (ECO SYSTEM) = FreeTON (TON OS)
- RUNA FEDERATION (HEADs OF FreeTON Community who are elected and enforce to do major decisions)
- RUNA NETWORK (BLOCKCHAIN OPERATIONS)
- RUNA RESOURCES (FreeTON Tokens)
- RUNA WALLET (simply TON Wallet for the tokens)
- RUNA CREDIT (When you are issuing/sending tokens into you wallet)
- RUNA DEBIT (When you are receiving tokens into you wallet)
- and etc just an example